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Friday, March 3, 2017

How To Write An Effective Design Brief and Get The Design You Want!



How do you get the design you want? The perfect design you envision in your head? … The design brief is the answer.
Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful.
This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer.
This article will be based from the client’s perspective.
What Is A Design Brief?

First off, you may want to know what a design brief is. A design brief is something that is vital to any design project as it will provide the designer(s) with all the information needed to exceed your expectations.
A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. It should not attempt to deal with the aesthetics of design… That is the responsibility of the designer.
The design brief also allows you (the client) to focus on exactly what you want to achieve before any work starts on the project.
A good design brief will ensure that you get a high quality design that meets your needs, providing you have  chosen the right designer.
How To Write An Effective Design Brief
If you answer these questions below in an ordered and detailed fashion, your design brief will be 90% done… the other 10% will come from further questions from the designer after you submit your brief.
Have fun answering the questions and remember, provide as much detail as possible! This does not mean one line answers.

What does your business do?
Tip: Never assume that the designer will know anything about your company. Be clear and  concise  and avoid jargon when replying.
§  What does your company / organisation do?
§  What is your company’s history?
What are the goals?  Why?
§  What is the overall goal of the new design project?
§  What are you trying to communicate and why?
§  Are you trying to sell more products or get awareness of your product / service?
§  How do you differ from your competitors?
§  Do you want to completely reinvent yourself or are you simply updating your promotional material?
Tip:  You should also provide old promotional material to assist the designer.

Who is the target market?
§  What are your target market’s demographics & psychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.
Tip: If you have multiple audiences, rank them in terms of importance.

What copy (text) and pictures are needed?
Tip: The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed.  You may need to look into getting a professional copywriter / photographer – ask your designer for some recommendations.
§  What copy needs to be included in the design? Who is providing the copy?
§  What pictures / photographs / diagrams etc need to be used? Who is providing these?
§   
What are the specifications?
§  What size is the design going to be?
§  Where is it going to be printed / used? The web, business cards, stationery, on your car?
§  What other information should the designer know in regards to specifications?

Have you got a benchmark in mind?
§  You should provide the designer with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your designer.
§  Provide the designer with things not to do, and styles that you do not like or wish to see in your design. This will give the designer an idea of what to avoid and will avoid disappointment on your behalf.
§   
What Is Your Budget?
§  Providing a budget prevents designers wasting valuable time and  resources when trying to maximise your budget.
§  Providing the budget upfront also allows designers to know if the project is going to be worthwhile to complete. Make sure you are worth their time.
§   
What is the time scale / deadline?
§  Give the designer a detailed schedule of the project and set a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as consultation, concept development, production and delivery.

Tip: Rushing design jobs helps no one and mistakes can be made if a complex job is pushed through without time to review, however, there are times when a rush job is needed, and in these cases you should be honest and upfront about it.

Tips For The Designer
As a designer it is important to have a template such as this one to give to clients as clients will not always come to you with a design brief – feel free to use this one as you please. By having a template ready, it shows them your professionalism and ultimately saves them (and you) a lot of time and money.

Do you have any more tips of what should be in a design brief? Leave them in the comments below.

Thursday, August 4, 2016

Book Cover





I MADE IT THROUGH - BY BUKKY AGBOOLA


What if you had to flee your country—the only home you have ever known—leaving your parents behind and taking with you the young siblings you were charged to protect? Bukky Olarewaju Agboola was faced with this terrifying obstacle as a young woman, fresh from college graduation. She knew she had to protect her siblings and to do so, she would have to leave Nigeria. 

In the early 1980s, military forces overthrew the Nigerian government, took power, and shook the nation. The ensuing economical and political shift would affect her family forever as they struggled to survive in a country embroiled in turmoil. Agboola, still a teenager herself, would have to gather the courage from God to support herself and her siblings in a new country. They would have to leave their parents and home of Nigeria for the new opportunities of London. 

A captivating story of sacrifice, strength, and love, I Made it Through touches on what it means to truly have faith in God’s master plan. Overcoming adversity and barriers to a life of stability, Agboola shares how God saw her through the darkness into the light at the end. 


Monday, August 1, 2016

Rethinking Your Business Logo




Rethinking Your Business Logo

Your logo is the face of your business. The very first impression people have of your brand.
It captures your business with an eye catching image that is used to identify and promote your brand both online and offline. It is through this image people easily recognise your business and connect to it. Therefore, having a well thought out and designed logo will help people remember you, and when people remember you, you stand out from competition and remain top of mind for them.
Let us play a quick game here. Try to identify the companies with their logos below:




You see how quick you were able to name them. You did not even need to see the names of these companies as the logos immediately connected you to the business. Why do you think this happened so fast? Simply because these logos are memorable.
Always bear in mind that simplicity is key for designing a great logo. Ideally, you should consult a branding specialist to assist with developing your brand logo and guidelines. This will help inform a successful perception of your brand. However, if you are not willing to spend much, the great news is that there are several online logo makers out there to get you started. We have listed a few in this post. What is most important is a solid understanding of your business, your target audience and what you want to say with the image. Before you know it, you are up and running with your logo.








What Makes a Good Logo?
A good logo is one that is memorable, remains timeless and conveys the right message. It should be attractive but also functional as well. So do not think of it as just an art, it is much more.




Follow the points listed below to help you design that great looking logo to help sell your business.

Make it Simple
Clean and simple design.
Do not use lengthy fonts.
This will only make it busy and confusing.
Manage the use of colours.
People appreciate what is easier to process

Make it Distinctive
Be creative with your designDo not copy other logos or use stock arts. The idea is for you to be unique and originalLook at industry trends to give you an idea of what has been done, however do not slavishly copy the logos

Make it Versatile
It should be able to work on any medium or applicationIt should be identifiable in small or large sizes. Therefore, your logo should be available in vector formats so it can be scaled to any sizeWhen printed in black and white or coloured format, it should still maintain its effectiveness. Create variants of your logo so it can appear strong on any background it is placed on.

Make it Appropriate
It should be appropriate for the intended audience. If your brand is targeted at kids, then it should be made up of fun and childish colours and fonts. However, if it is geared towards adults, then something more serious is required. Great logos can stand the test of time. It can evolve over the years but the concept should remain strong. Once you follow these guidelines, your logo will be memorable and timeless. This way, people can easily recognise and remember your business.

 What Colours Should You Use For Your Logo?
Colours are an essential part of your logo. Pay attention to the colour you choose for your logo. Different colours and shades have their meanings and effects on people as a result of colour association, therefore choose an appropriate and meaningful colour that will pass the right message intended for your business.












Poster/Flyer Design



Almost everyone has designed a poster or flier at some point. Whether it was for self-promotion or a client, posters can be a fun way to present a message and do some interesting things with design.Poster design starts with a common canvas. Common poster sizes are 8.5 by 11 inch letter (or A4), 11 by 17 inches and 22 by 34 inches. Large format poster sizes are commonly 24 inches by 36 inches. Posters can be designed vertically or horizontally, but are most commonly designed with vertical orientation.




Friday, July 29, 2016

TURN IT UP Chronicles 2016 edition



TURN IT UP Chronicles 2016 edition 

>> Click to view the contents of the magazine. <<
Note: Slant your mobile device to landscape while flipping through the pages using your finger.

ORDER YOUR MAGAZINE DESIGN NOW



Monday, May 2, 2016

Nifes Yearbook 2012

AVCU/NIFES ADO VARSITY CHRISTIAN UNION Yearbook. 

The Class of  2012. EKSU ADO-EKITI





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